ACTION SPORT BUSINESS / SCHOOL CASE STUDY
Business Name: UP & OUTDOOR FITNESS
Location: WEST SUSSEX
Business Overview: Up & Outdoor Fitness is an outdoor exercise company offering group Boot camp fitness sessions, personal training & development plans, international health and fitness retreats (holidays). Challenge sessions run over the course of a month or more that encourages its session members to push their personal fitness / training goals to a personal target.
Overview of Organisation: UP & OUTDOOR FITNESS is West Sussex’ leading personal training & Boot Camp provider – Quadruple award-winning specialist in Offering various intensity training sessions such as: teamwork drills, functional equipment circuits, boxing and HIIT circuits.
What does Buccaneer do for UP and Outdoor Fitness?
Up and Outdoor Fitness runs regular Sessions several times a day for group workouts and fitness training. Along side this the business conducts seasonal Challenges. A Challenge is an interactive initiative, run over the course of a month, to which members can pay to join. A member of a challenge will receive a workout and dilatory ideas every single day of the Challenge as well as reegular advice and encouragement.
Buccaneer is used to create the activity timetable which tells anyone following The Up & Outdoor Fitness profile where and when the activity Sessions are happening. Once a member joins a Session they are linked to the communications capability in the app for that Session so any last-minute changes to time and place are easily communicated. This is also a forum from which members can ask questions post their own contributions, add to banter and general chat.
Resources can be added to Sessions or Challenges that can take the form of specific workout routines, video’s, recipes ideas etc etc.
Sessions, activities and resources can be charged for through the Buccaneer app and the “Memberzone” feature allows for members to pay their monthly /annual subscription fees for access to the rolling, members only (VIP), workout Sessions as well as an ad hoc basis.
The key objective for Up and Outdoor fitness (UAOF) was to create an interactive, single “Hub” that contained a complete and real-time activity schedule. Communications and alerts that could be received by the UAOF audience in the palm of their hand, on their phone. Easily handle and simplify buying from customers, including membership, chargeable Session and resource fees. All can be handled in the same easy to use, dedicated platform and interface.
